How to Write Product Descriptions That Sell on Instagram

You're posting beautiful pictures of your products on Instagram. You're getting likes and maybe even some followers. But are those likes turning into sales? Sometimes, the problem isn't your amazing product photos, but the words you use to describe them – your product descriptions!

For businesses like yours, every sale counts. So, let's ditch the boring descriptions and learn how to write ones that actually make people want to click 'buy' (or send you a DM!).

Think Like Your Customer

Before you start typing, put yourself in your customer's shoes. What are they looking for? What problems does your product solve for them? What are their biggest worries or desires?

Instead of just saying: "Blue T-shirt - ₦2,500"

Think: "Stay cool and stylish all day in our soft, breathable blue cotton T-shirt. Perfect for the Lagos heat or a casual hangout in Accra. Available in sizes S-XL. Get yours for ₦2,500!"

See the difference? The second one speaks directly to the customer's needs and location (even subtly!).

Highlight the Benefits, Not Just the Features

Features are what your product is. Benefits are what your product does for the customer. Focus on the benefits!

Instead of: "Made with 100% organic cotton." (Feature)
Say: "Experience ultimate comfort with our 100% organic cotton that feels soft against your skin." (Benefit)
Instead of: "Has a strong battery." (Feature)
Say: "Stay connected for longer! Our powerful battery lasts all day, so you don't have to worry about running out of power." (Benefit)

Use Simple and Clear Language

Avoid jargon or complicated words that your customers might not understand. Keep your sentences short and to the point. Remember, people are often scrolling quickly on Instagram. You need to grab their attention fast!

Example:

Not so good: "This meticulously crafted artisanal leather satchel boasts unparalleled durability and aesthetic appeal."
Much better: "Our beautiful leather bag is strong and will last you for years. It also looks great with any outfit!"

Create a Sense of Urgency (When Appropriate)

Encourage people to buy now by creating a sense of urgency. Use words like:

"Limited stock available!"
"Sale ends this weekend!"
"Don't miss out!"

Example: "Only 5 left! Grab your stylish Jozi streetwear hoodie before they're all gone! R400."

Include a Clear Call to Action

Tell people exactly what you want them to do next. Make it easy for them to buy!

"Tap the link in bio to order."
"Send us a DM to purchase."
"Visit our website (link in bio) to shop now."
"WhatsApp us on [Your WhatsApp Number] to place your order."

Pro tip: If you're tired of responding to customers manually or want to make buying easier for your customers, Catlog can help. It gives your business a full online store in minutes, using just your Instagram page.

Make it Easy to Read

Use bullet points or short paragraphs to break up your text and make it easier to scan. Emojis can also add a bit of personality and visual appeal, but don't overdo it!

Example:

✨ Our Best-Selling Shea Butter: ✨

Deeply moisturizes dry skin 💧
Helps reduce stretch marks ✨
Made with 100% natural ingredients 🌱
Get yours today for ₦1,500! DM to order.

Proofread Everything!

Typos and grammatical errors can make your business look unprofessional. Always double-check your descriptions before you post.

In Summary:

Writing product descriptions that sell on Instagram business doesn't have to be complicated, Focus on:

Understanding your customer.
Highlighting benefits over features.
Using simple language.
Creating urgency (when it makes sense).
Including a clear call to action.
Making your text easy to read.
Always proofreading.

By following these practical tips, you can turn those Instagram likes into actual sales and grow your business!

Ready to turn your Instagram posts into actual sales?

Create your free online store with Catlog in 5 minutes — just connect your Instagram page and you’re good to go.

Let your products do the talking and let Catlog handle the rest.