Mid-Year Sales: How to Create a Campaign That Actually Moves Products
We’re halfway through the year and your business goals are still valid and achievable. So now’s the best time to give them a push.
Whether you’re clearing old stock, trying to win back customers, or just want to increase revenue before the holiday season, mid-year sales are a smart opportunity to do all three without waiting for Black Friday or Christmas to roll around.
In this guide, you’ll learn how to plan and launch a mid-year sales campaign that fits your business size, engages your audience, and brings in results.
Why Mid-Year Sales Are Worth It
This isn’t just a random sales period. July–August sits in a sweet spot. Shoppers aren’t as distracted by holiday noise, but they’re still browsing, still spending, and definitely still online.
It’s a great moment to:
- Clear slow stock
- Bring back customers who haven’t ordered in a while
- Test creative ideas and promos before Q4
- Increase visibility during a quiet season
Tips for Setting up a Successful Mid-year Sales Campaign
Step 1: Give your campaign a simple identity
Even if it’s a weekend sale, name it something customers can remember. This way, your promotion feel like a real event.
Try names like Mid-Year clearance or July rush and pair it with a clear message: “Up to 30% off. Only this weekend.” Short, punchy, and urgent.
Clear messaging helps your customers figure out exactly what steps they need to take, and reduce friction in the ordering process.
Step 2: Don’t wait till day 1 to talk about it
The businesses that win mid-year are the ones that start the conversation before the discounts drop.
Even if it’s just two or three days in advance, get your audience ready by:
- Sharing sneak peeks of what will be on sale
- Running “what should go on sale?” polls on your Instagram stories
- Sending an early-bird WhatsApp message to your past customers
Pro tip: Your Catlog store lets you update banners. Use that space to show off your discount offer or coupon code. It's free marketing.
Step 3: Structure your offers (Don't just slash everything)
You don’t need to discount your whole store. In fact, it’s better to focus on:
- Old stock you want to move
- Bestsellers that bring traffic
- Slow items that could use extra visibility
Then build your offer around those products. You could bundle them, add a free gift, or offer a small percentage off just for the duration of the sales.
Here’s a quick example:
“Buy any body oil + 1 lip gloss, get free delivery. This weekend only.”
It’s simple, compelling, and easy to promote on social or WhatsApp.
Step 4: Bring back your old customers
Do you have people who haven’t ordered in 2–3 months? This is your time to reach out.
Send a personal note that says something like:
“Hey [Name], we’re running a quick mid-year sale and thought of you. Come check it out, it ends Sunday!”
Keep it friendly and casual, and if you can, make it a little personal. These small nudges often convert better than broad broadcasts.
Pro tip: You can get information on your past customers from your Catlog dashboard. This way you don’t have to search through multiple different old conversations to find their contact information.
Step 5: Keep your content focused on building trust
You don’t need to create 20 designs. What you need is clarity, consistency, and proof.
Focus your content on three key things:
- Show the product clearly (photos or quick reels work well)
- Remind people what’s on sale and when it ends
- Highlight trust — e.g. “10 people bought this last week,” or customer reviews
You can create short videos of you packing orders, unboxing new stock, or showing how to use a product. These build interest and convert more buyers.
Step 6: Set Your Discount in Minutes with Catlog
If your store is already on Catlog, setting up a mid-year discount is super easy:
- Log into your dashboard
- Click Products > Coupons
- Enter your coupon code (e.g. MIDYEAR25)
- Set the percentage or fixed amount, duration, and any limits
- Save and promote it!
Pro tip: Share your coupon code with anyone who visits your store by updating the store message on your dashboard.
If you’re new to Catlog, create your store here — it only takes a minute and you’ll be ready to sell right from your phone.
Remember that this sale is not only about attracting new customers but also about retaining existing ones and fostering brand loyalty.
To help you get ready for your mid-year sale, we've made a simple checklist. Download it now and track how ready you are for the big shopping day.
Final Thoughts
You don’t need to wait for December to hit your sales goals.
With a bit of planning, clear offers, and simple tools like Catlog, you can run an effective mid-year campaign — and bring in real revenue now.
Let your store do the work.