5 Best Shopify Alternatives for Ghanaian Business Owners in 2025
Shopify is one of the world’s most popular e-commerce platforms, but for many small business owners in Ghana, it’s not always the best choice.
Whether you're a fashion retailer, beauty brand, side hustler, or digital product creator, Shopify’s pricing, complexity, and dollar billing might not work for you.
Luckily, there are other great options that let you build an online store, accept payments in Ghana Cedis, and run your business more affordably.
In this article, we’ll share 5 top Shopify alternatives for business owners in Ghana — including their features, pricing, and ideal use cases.
Why Look for a Shopify Alternative in Ghana?
Shopify is a powerful tool, but many Ghanaian entrepreneurs look for alternatives because:
- It’s expensive: Shopify pricing starts at $39/month — and that’s before adding paid apps, themes, and transaction fees.
- It bills in USD: Monthly fees fluctuate based on exchange rates, making budgeting difficult.
- It requires technical setup: Customizing your store, installing add-ons, and integrating payments can be confusing if you’re not tech-savvy.
If you want a solution built with African business owners in mind — or just something easier to use — the platforms below are great options.
1. Paystack Storefront
Best for: Fast, simple online store setup
Price: Free
Paystack Storefront is a no-code option that allows business owners to list products, set prices, and start selling online in minutes — all for free. It's great for testing new ideas or launching small product lines.
Top features:
- Free to use
- Built-in Paystack payment gateway (GHS, USD, others)
- Easy to set up and manage
- No technical skills required
Limitations:
- Nonexistent customization tools
- Limited inventory features
2. BigCommerce
Best for: Businesses that want to scale and sell globally
Price: From $39/month
BigCommerce offers similar features to Shopify but includes more out-of-the-box functionality — like real-time shipping quotes and multi-currency support — without needing dozens of apps.
Top features:
- Supports international payments and multi-currency stores
- More built-in tools than Shopify
- No transaction fees on your sales
Limitations:
- Still priced in USD
- Steeper learning curve for beginners
3. Catlog
Best for: Social media sellers, WhatsApp vendors, fashion and beauty brands
Price: From GHS 60/month
Catlog is built specifically for African businesses that sell on Instagram, WhatsApp, or in-person. It lets you create an online store in minutes, manage inventory, generate invoices, and share payment links.
Top features:
- Create and customize your storefront easily
- Accept local and international payments
- Auto-generate invoices, payment links, discount codes
- Track inventory and customer orders
- Upload product videos as well as images (Business+ Feature)
Limitations:
- Limited theme options (compared to Shopify)
- Best suited for physical products
Catlog is perfect for Ghanaian merchants who want a mobile-first solution that just works.
4. WooCommerce
Best for: WordPress users and brands wanting full customization
Price: Free plugin, but hosting and domain from GHS 20–150/month
WooCommerce is a free plugin that turns any WordPress website into a full-featured online store. You get full control over your site — but it comes with more setup responsibilities.
Top features:
- Highly customizable
- Large ecosystem of plugins and extensions
- You own your store and data
Limitations:
- Requires hosting, domain, and maintenance
- Not beginner-friendly
5. Selar
Best for: Digital products, services, and ticketed events
Price: Free plan, paid plan starts from GHS 80/month
Selar is popular among African creators selling ebooks, online courses, music, consulting, or event tickets. It's easy to use and supports payments in multiple currencies.
Top features:
- Great for selling digital products
- Accepts payments in GHS, USD, NGN, etc.
- Easy setup and mobile-friendly
Limitations:
- Not designed for physical product sellers
- Fewer customization options
TL;DR: Best Shopify Alternatives in Ghana
| Platform | Best For | Price (as of 2025) |
|---|---|---|
| Paystack Storefront | Simple storefront setup | Free |
| BigCommerce | Scaling brands with global goals | From $39/month (Standard Plan) |
| Catlog | WhatsApp and Instagram sellers | From GHS 60/month, free trial available |
| WooCommerce | WordPress users with tech skills | Free, hosting from GHS 20–150/month |
| Selar | Selling digital products and services | Free, paid plan from GHS 80/month |
Final Thoughts
If you’re a Ghanaian business owner searching for a Shopify alternative in 2025, there’s no shortage of good options.
Shopify is powerful, but it’s not always the most practical or affordable option. However, if you’re looking for something built with Ghanaian sellers in mind, Catlog is a great place to start.
Need help getting started with Catlog?
Click here to create your free store now
