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How to Build a Waitlist for Your Small Business (Just in Time for Black Friday)

If you are planning for Black Friday or December sales, one of the smartest things you can do right now is to start collecting customer details. A waitlist helps you gather the names, emails, and phone numbers of people who are already interested in your offer. By the time you

Preparing Your Business for Black Friday 2025: A Step-by-Step Guide

Black Friday is almost here — and if you’re a small business owner selling online, it’s the perfect chance to boost your sales and win new customers. Every November, shoppers hunt for the best deals on the products they’ve been eyeing all year. But if you’re not

We’ve made payment fees simpler and better for you

At Catlog, our goal has always been simple: help you sell easily and keep more of what you earn. To make that even clearer, we’ve made some important changes to how payment-related fees work across your wallet, withdrawals, and transfers. These updates are effective immediately — and they’re all

Become a Catlog Top Guy and Win Big!

Hey there, business owner 👋🏽 You already know how much easier it is to run your business with Catlog from managing your store to collecting payments. Now, using the new Catlog mobile app, selling has never felt smoother. So we think it’s time for you to help other business owners

How Many Products Should You Launch your business with?

Starting your online store is exciting. You’ve picked your industry, niche, and maybe sourced your products so now you’re ready to go live. But then comes the big question every new business owner faces: How many products should I launch with? The number of products to launch with

Building a Brand Customers Trust Online

If you’ve ever bought something online, you probably know the feeling: you land on a website, scroll through the products, maybe even find something you like , but something feels off. Maybe it’s the grainy photos, maybe it’s the clunky checkout, maybe it’s just a sense that

Instagram Ads vs Facebook Ads: Which Is Better for Your E-commerce Business?

If you're an e-commerce business owner looking to increase customers and sales, you've likely asked yourself: "Should I run Instagram or Facebook ads?" It’s a good question, and one that many small businesses and online stores face when deciding how to spend their marketing budget. Meta owns both platforms

How to Collect Payments Faster Using Invoices and Payment Links

One of the biggest challenges for any small business or solo entrepreneur is getting paid on time. Late payments hurt your cash flow, slow down your plans, and can create awkward conversations with customers. But it doesn’t have to be this way. With the right tools, like professional invoices

The Catlog Mobile App is Here 🚀

When we launched Catlog in 2022, we had a simple goal: help small businesses sell easily on social media. Since then, thousands of businesses across Nigeria and Ghana have built beautiful stores with us, managed their sales, and gotten paid without hassle. But there’s always been one big missing

Affiliates is Live: Track Where Your Orders Are Coming From

One of the most common questions we hear from Catlog store owners and business owners in general is: “How do I know what’s driving my sales?” If you’re promoting your store in multiple places like Instagram, WhatsApp, Twitter, or even through other people, it’s probably been really

Mid-Year Sales: How to Create a Campaign That Actually Moves Products

We’re halfway through the year and your business goals are still valid and achievable. So now’s the best time to give them a push. Whether you’re clearing old stock, trying to win back customers, or just want to increase revenue before the holiday season, mid-year sales are

Make Your Catlog Store Truly Yours: Introducing Custom Domains

Your Catlog store just got a serious upgrade. Now, you can buy or connect a custom domain name directly from your dashboard without using a third-party service or going through an overly complicated setup process If you’ve ever wished your store link looked more professional, more branded, or just.

5 Common Branding Mistakes Small Business Owners Make — And How to Fix Them

Running your business online doesn’t have to be complicated. With Catlog, you can create a beautiful online store in minutes — no tech skills needed. Accept payments in multiple currencies, track orders, and manage your entire business from one app. 👉🏾 Create your store now and start selling with ease. Branding

How to create an Online Store for your business in 2025

Your customers are already shopping online, but the question is, can they shop from you? In 2025, having a proper online store isn’t a luxury. It’s how modern businesses grow, build trust, and make money around the clock. Whether you’re selling clothing, skincare, food, digital products, or

5 Best Shopify Alternatives for Ghanaian Business Owners in 2025

Shopify is one of the world’s most popular e-commerce platforms, but for many small business owners in Ghana, it’s not always the best choice. Whether you're a fashion retailer, beauty brand, side hustler, or digital product creator, Shopify’s pricing, complexity, and dollar billing might not work for

A Whole New Look — What’s New in Your Catlog Storefront

We're excited to unveil a refreshed look and feel for Catlog storefronts, packed with new features that help you tell your story, showcase your products, and build trust with your customers. Let's dive in! 🎥 Product Videos Now you can upload videos alongside your product photos. Videos helps buyers feel more

5 Shopify alternatives for Business Owners in Nigeria

Shopify is one of the world’s biggest e-commerce platforms, but it’s not always the best choice—especially for Nigerian business owners. Maybe you’ve tried Shopify and found it too expensive, too complex, or just not suited to how Nigerians buy and sell online. If that sounds like

The Best Free (or Cheap) Tools Every Small Business Should Be Using in 2025

Running a small business means wearing all the hats, including marketing, customer service, logistics, sales… and sometimes even design. The good news? You don’t have to do it all from scratch (or spend a fortune while you’re at it). We’ve pulled together some of the best free

How to Write Product Descriptions That Sell on Instagram

You're posting beautiful pictures of your products on Instagram. You're getting likes and maybe even some followers. But are those likes turning into sales? Sometimes, the problem isn't your amazing product photos, but the words you use to describe them – your product descriptions! For businesses like yours, every sale counts.

Setting prices for your products? Avoid these 3 mistakes!

So you’ve decided to start a business. Congratulations! This means you’ve done majority of the ground work and you’re ready to actually start selling. If you don’t know what you need to do or NOT do to start a successful business, you might want to check

Maximize Your Sales at Porials Pitch with Catlog! 🛍️

As a vendor at the highly anticipated Porials Pitch on April 19, 2025, you're gearing up for an amazing opportunity to showcase your products to a diverse audience. Whether you're offering fashion, food, or unique handmade items, making the most of this event is key to growing your business. At

How Personal Branding Can Help You As A Small Business Owner

Running your business online doesn’t have to be complicated. With Catlog, you can create a beautiful online store in minutes — no tech skills needed. Accept payments in multiple currencies, track orders, and manage your entire business from one app. 👉🏾 Create your store now and start selling with ease. When

Deliveries are Now Available in Ghana!

We all know running a small business in Ghana is not easy, and one of the biggest struggles is getting orders delivered smoothly. Coordinating deliveries while trying to grow your business can be stressful, we get it. That’s why today, we are proud to announce that we have partnered

6 Creative Ways to Market Your Business Without Spending Money

You’re doing everything—posting daily, talking to customers, even running small ads—but sales aren’t moving like you expected. Many small businesses believe that effective marketing requires a big budget. But here’s the truth: some of the best marketing strategies cost nothing. While paid ads and sponsorships

Don’t Start a Small Business!

Is entrepreneurship right for you? This guide will help you decide. These days, everyone is starting a business. In fact, as at 2017 in Nigeria, there were over 41 million small and medium scale businesses on record and this number was forecast to continuously increase between 2024 and 2029 by

Catlog Features Update: What's New and How It Helps You!

From day one, our mission has been simple: make selling on social media easier for you. And to keep that promise, we're constantly pushing for better. Today, we're excited to reveal some major upgrades that'll take your Catlog store to the next level. Let’s get into it! Have More

Introducing International Payments: Sell Without Borders 💸 🌍

For many businesses, selling online is thrilling—until it comes to accepting payments from international customers. From currency restrictions to manual confirmations, receiving payments across borders has often been frustrating and inefficient. Merchants receive inquiries from customers outside their home country but struggle to complete sales because they can’t

Automation for Small Businesses: How to Save Time and Scale Your Business Efficiently

You’re managing sales, marketing, customer service, and everything in between all by yourself. You're exhausted and gradually running out of breath. Can you imagine how much easier life would be if you had assistance with some of these things and had time to focus on growing your business instead?

Creative Ways to win your Customers' Hearts ♥️ this Valentine

Valentine’s Day is more than just a season of love—it’s a golden opportunity for businesses to make serious sales! If you sell gifts, food, or fashion, this is your time to shine. Customers are looking for the perfect surprise for their loved ones, and if you position

Why Your Social Media Followers Aren’t Buying – And How to Fix It

You post every day, your Instagram page is popping, and the likes and comments are rolling in. But when it comes to actual sales? Crickets. Sound familiar? You’re not alone. Many small businesses across Nigeria, Ghana, and the rest of Africa struggle with turning followers into paying customers. The

Introducing Custom Checkout Forms 💫

Miscommunication during checkout can lead to delays, incorrect orders, and frustrated customers. When businesses don’t collect the right details upfront—like delivery instructions, special requests, or product customizations—it often results in extra back-and-forth, last-minute changes, or even lost sales. That’s why we’re introducing Custom Checkout Forms

Catlog Chronicles: What can you expect from your first business round-up?

New years are a time to introspect, reevaluate, take stock of the past year, and make small or life-changing decisions. This level of introspection is not left for personal lives alone, every savvy business owner knows that it is also necessary for their businesses. That's why we created Catlog Chronicles!

Important Updates to Catlog's Pricing

Since 2022, we've been committed to making social media business management a breeze for you. This year we launched some important things to help you sell better, here's a few of them. * Store Customizations — to allow you customize your store to your brand. * Instagram Import — to help you import your

Introducing Cart Tracking 🛒

Previously, when customers visited a Catlog store and added items to their cart, their identity and contact details remained unknown unless they made a purchase. This made it difficult for business owners to follow up with potential buyers, especially those who may have abandoned their carts. Now, things have changed.

Catlog Joins Techstars NYC JPM Fall 2024 Batch

We are thrilled to announce that Catlog has been selected to join the Techstars NYC JPM Fall 2024 Batch! This marks a significant milestone in our journey as we continue to work to help businesses sell easily on social media. Joining the Techstars accelerator is a huge opportunity for us

Update to Catlog's Free Plan

Since we launched Catlog in 2022, we’ve always had a free plan. It allowed many businesses to explore our platform. However, starting from October 3rd, we’ll be sunsetting our free plan. Why Are We Doing This? We’re sunsetting our free plan because we want to focus on

Introducing Payment Links: The Easy Way to Collect Payments 💸

If you run a small business, you know how challenging it can be to collect payments. Many businesses are limited to bank transfers, requiring manual confirmation of each transaction and, in some cases, falling victim to fraudulent 'fake' payments. Since we started Catlog in 2020, we’ve had one goal

5 Ways to Manage Your Business Cash Flow 📊

Every business owner knows the importance of making sales and turning a profit. However, many don’t realize that even a profitable business can face serious challenges if it doesn’t manage its cash flow effectively. Cash flow is simply the movement of money in and out of your business.

Introducing Instagram Import!🥳

If you've ever managed an online store, you know how challenging it is to add all your products manually. The process usually involves uploading product images, writing names, descriptions, prices, and more. Now, imagine doing this for 100 products! 🤯 At Catlog, we understand these struggles and are dedicated to making

Introducing Store Customizations 🎉

Imagine we lived in a world where everyone looked alike, dressed the same way, and lived the same lives. That would be really boring, right? Humans love personalization. We want things made just for us, in our style and taste. This is why we’re introducing store customizations to Catlog.

Exciting Platform Updates to Catlog

At Catlog, we’re always working to make things easier for businesses. So, we've made some changes to Catlog that businesses will find helpful. These updates are designed to simplify selling and managing daily operations. Payment Statements Managing finances can be challenging. That's why we've introduced “Payment Statements”. Payment Statements

How to run your business when things get rough

Let's face it, running a business is no easy feat, especially right now, with the current economy. One minute you are cashing out left and right, feeling like “Odogwu” (a high performer). The next? You're faced with a situation that makes you consider why you chose to be an entrepreneur.

Tiny Useful Updates to Catlog ✨

At Catlog, our focus has always been prioritizing the needs of businesses and creating the best tools to help them sell easily on social media. Over the last few weeks, we’ve made some updates to help improve businesses & their customers’ experience using Catlog. Let’s talk about a few

We showered our merchants with love for Valentine's and they didn't even have to ask

At Catlog, we do more than help businesses sell better online with solutions that make it easy for them to showcase their products, accept payments, manage orders, offer discounts and issue receipts to their customers. We also believe that every business deserves a little TLC – that is Tender, Loving Care,

5 Ways to Speak Your Customers’ Love Language and Increase Sales This Valentine

You know that feeling when your partner surprises you with something you like, takes you out on a special date, or serves you breakfast in bed (not the breakup kind) You get this feeling of pure joy and love that makes you want to reciprocate, right? As a small business

Preparing Your Business for Black Friday: A Step-by-Step Guide 💰

Every November, customers search for the best deals on items they've had their eyes on. Black Friday marks the start of the holiday shopping season and is really anticipated because of its amazing deals. This year, Black Friday comes up on the 24th of November, this is a great opportunity

Introducing Payments & Invoices In Ghana 🇬🇭

Since our soft launch in Ghana, Catlog has been dedicated to helping merchants sell easily, we’ve helped them save time by cutting out saved time by cutting out all the back-and-forth conversations and sending several product pictures and helped businesses grow. However, we recognized that there was still one

Introducing Deliveries On Catlog 🎉

Running a business on social media comes with its fair share of challenges, and getting items delivered to customers is one of those things that give businesses nightmares. Most times when we speak to businesses about some of the problems they’d like us to solve for them, we tend

Introducing Catlog’s New Pricing 💸

Since we launched in December 2021, Catlog has had one goal - to provide businesses with the tools they need to grow their business on social media, and we’ve stuck to this. We’ve grown from a simple link to take orders, to offering a suite of tools businesses

Introducing Referrals & Catlog Credits! 🎉

It's always nice to share exciting things with friends, right? Now, imagine if every time you did that, you earned some extra cash. That's exactly what Referrals on Catlog allows you do! 🎉 When you tell other business owners about Catlog, you're not only spreading the word, but you're also putting

New Updates to Catlog ✨

We've been working hard to make selling on Catlog even better, We're excited to announce some amazing new features that we know you'll love! 1. Multiple Currencies Expanding your business internationally is now easier than ever. With this new feature, you can offer prices in various currencies like USD, EUR,

Building a Strong Social media presence for Business Success

In today's day and age, social media is increasingly becoming one of the best places to sell. The math adds up, millions of people spend hours scrolling or swiping through posts - certainly, your customers must be among those millions. But it's not that easy, users on social media are

5 tips for creating your refund policy as a small business 🎯

Research has shown that having a flexible, customer-centric refund and exchange policy where returns are welcomed, goes a long way in building brand loyalty and increasing the value of customers over the long term. Making this policy available gives the customer an opinion that you value their relationship more than

Introducing Payments and Invoices 🎉

Previously, if you wanted to make a purchase from a merchant on Catlog, you would visit their store link to select what you wanted to buy, you would be sent to a Whatsapp chat with the merchant to confirm your order, and finally, you would pay the merchant by transferring

Catlog has an Updated Look ✨

Over the past few months, our team has been working hard behind the scenes to reimagine our brand and create a modern, clean, and vibrant look that better represents our mission and values.

Introducing Findwithcatlog 🎉

Findwithcatlog helps everyone find items to buy on Twitter, by searching the name of the item and #findwithcatlog

Catlog's New Pricing 💸

From the 6th of September, 2022 we’ll be changing the price of our Basic Plan, both in Nigeria & Ghana and I’ll explain why we made this decision. Last year, we started Catlog with one simple goal in mind, to provide you with a link you can use to

Introducing Store Managers & Multiple Stores 🎉

Running a business can be very tasking, and one way to de-stress and operate more efficiently is to hire employees or just have other people take care of some part of the business - so you can focus on what matters more. Previously, if you wanted other people to help

5 benefits of collaborating as a small business 🤝

Collaboration comes with many benefits but surprisingly, not many small businesses collaborate with each other in Nigeria. My guess is that they are scared of losing customers to the other business which can only happen if you collaborate with your competitor. Also, remember that your competitor won’t want to

How customers buy from you with your Catlog store link 🔗

Catlog helps you simplify the way you receive and manage orders. When you create a store & add your products - You get a link you can share with customers. How do customers buy from you? Previously, customers would reach out in the DM or WhatsApp and the back and forth

Merchant Spotlight: Teniola Idowu ✨

Hello Teniola, it’s good to have you here. Let’s meet you and tell us about your business I’m Teniola Idowu. I make urban fit wears ranging from cargo pants, hoodies, sweatshirts, jackets, sweat pants, shorts, and many more How long have you been running your business? This

Introducing Discounts and coupons 🎟

Everyone loves a good deal. As a seller, you always want to get the best prices from your suppliers and partners. This is the same for your customers so it is important that once in a while, you offer them discounts on some of your products. Previously on Catlog, you

5 types of content to boost your sales on Instagram 💸

Instagram remains one of the best tools out there for small businesses. It has helped many build thriving businesses, and some now even sell to the international market. It takes a lot of work and commitment to grow your business on Instagram and Catlog is here to help you make

New updates to Catlog 🎉

We have been making some changes to Catlog to improve your experience as a seller and that of your customers. These updates are going to change the way you interact with the product and also make it easier for you to fully explore the amazing features we have. What are

Merchant Spotlight: Jolaade Adeyemi ✨

Hello Jolaade, it’s good to have you here. Let’s meet you and tell us about your business Hi, I’m Jolaade Adeyemi. I sell unisex quality wears on Twitter @jola_adey and @maynah_collectionzz & @maynah_thrifts on Instagram. How long have you been running your business? I started

Introducing Opening and Closing hours 🎉

With competitors, it is important that customers get quick responses when they reach out to you or you risk losing them. However, it is understandable that you can’t be available 24/7. Despite this, customers would still like to know when you are available and when you are not.

Merchant Spotlight: Rejoice Chukwuma ✨

Hello Rejoice, it’s good to have you here. Let’s meet you and tell us about your business My name is Rejoice Chukwuma, Founder and Head Chef at Bernadines Restaurant & Lounge and Bernadines Cloud Bistro Bernadines is a food service company that operates in two branches, one in Akooka,

Introducing: Catlog Sellers Community 🎉

“Alone, we can do so little; together, we can do so much” – Helen Keller. Entrepreneurship can be a lonely journey and that’s why it’s important to have people to walk this path with. While it is true that entrepreneurs get the support of family and friends which is

Merchant Spotlight: Adeola Owosho ✨

Welcome to another episode of our seller of the month series where we chat with top sellers on Catlog. Today, Adeola is talking to us about his journey as an entrepreneur in Nigeria. Hello Adeola, it’s good to have you here. Let’s meet you and tell us about

What to do when business is slow ⏳

Entrepreneurship is one of the most challenging things anyone can do. Many entrepreneurs in developed countries are fortunate to have a government that makes policies that make doing business easier for them, and an audience with high purchasing power, however, entrepreneurs in Nigeria do not have the same luxury. If

Introducing Product options 🎉

Typically, sellers offer multiple options for the same product. A great example of this is fashion and gadgets. In the case of dresses or shoes, different sizes and colors may be available and it is important that customers have the ability to select exactly what they want in the checkout

Merchant Spotlight: Okwyejezie Ifeoma Yvonne ✨

For the second episode of our series, we are chatting with Yvonne and she will be sharing her experience as an entrepreneur. Come along with us. Hello Yvonne, it’s good to have you here. Let’s meet you and tell us about your business Hello, I’m Okwyejezie Ifeoma

Introducing Orders & Customers 🎉

Previously, when buyers visit your store, they select items they want and reach out to you, you close the sale and it ends there. Today we’re happy to announce that there's an improved way of doing things. Record keeping is an important part of every business. When you have

Merchant Spotlight: Chidinma Onyiewu ✨

We understand how important it is to know that you are not alone on a particular journey and to also learn from others who have walked the path you are on. This is why we started this series to spotlight our top sellers and to also share their entrepreneurship journey.

How to pay for your subscriptions 💳

There are currently two subscription plans for sellers on Catlog. The Starter and Basic plan. The Starter plan is completely free but you can only upload 10 products and you get a link you can share. The Basic plan costs 900 Naira per month and you get the 1st month

How to add Catlog to your phone📱

As a seller, it can be quite difficult to have to visit our website on your browser every time you want to make an update to your products or store. Although today, we do not have a mobile app you can install from your app stores (this is something we’

How to optimize your Catlog store for success 🏆

Optimizing your store is crucial to making sales online. Fortunately, Catlog knows this and has done the bulk of the work in designing our platform. But there's more you can do to make things better, and we don't want you to figure everything out on your own. That's why we

How to make the best use of your Catlog store link 🎮

A common question that we get from sellers before they sign up on Catlog is “How does Catlog work”? The answer is very simple; You sign up and create a store, upload your products and you get a store link. This article is about how you can make the best

How to create a custom store link 🔗

One of the perks of the Catlog Basic plan is the ability to create a custom link. Currently, Catlog has two subscription plans, the Starter, and the Basic plan. Users on the starter plan can upload 10 products to their store and get a non-customizable store link, while users on

Introducing store view modes 🎉

Today when customers visit your Catlog store, they see items displayed to them as a simple horizontal list, while this worked & looked great, many stores needed something different, mainly so their customers could get a closer view into the product images at a glance. Today we’re glad to announce

How to upload products to your Catlog store 🩳

Imagine walking into a supermarket and you find empty shelves everywhere. I bet the first thing that comes to your mind is “so why’s the store open today?” while being seriously pissed. Your customers feel the same way when a Google search brings them to your Catlog store (thanks

Why we are building Catlog 🛍️

Buying and selling have always been an essential part of human culture, it is how we get the things we need to survive. Today with the popularity of the internet (and the restrictions COVID19 brought) more and more businesses are moving online, predominantly to social media (which ironically is not